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Your later life lending success? We live and breathe it

Air is the next generation, industry-leading later life lending platform. Enabled by technology, knowledge and people, we offer financial professionals, from advisers to lenders, best-in-class digital sourcing tools, personal development services and incentives; all designed to support and reward your business growth.

Our Services

A sophisticated and innovative technology solution designed to connect you to more opportunities and deliver better customer outcomes.
Personal, business-focused learning platform underpinned by leading technology and knowledgeable experts offering a range of LIBF-accredited modules.
The UK’s largest community of its kind and your accessible gateway to increasing levels of competitive advantage, business growth and profitability.

The benefits of the Air platform

Connected to more

Identify the best lender for your clients’ needs and receive quick responses to case queries directly from lenders

Empowering know-how

LIBF-accredited training, regular market research insights and unrivalled support from industry experts all at your fingertips

Seriously smarter

Our cutting-edge technology allows you to source all later life lending products in real-time and work through the advice process seamlessly

Championing progress

Exclusive access to products and deals from a variety of lenders and partners. Earn more in commission and rewards as you develop your knowledge and submit more cases through Air Club

In 2022 alone, our members received more than £50.1m in commission, £6.8m above what would have been earned dealing directly with lenders.

Partners we work with

Who we are

Air was founded in 2007 (then known as the Equity Release Club) to help galvanise the best products, commission rates, training and support for advisers across the spectrum of the later life lending market.

Led by CEO, Paul Glynn, and his senior management team – who between them have more than 100 years of financial services and later life industry experience – our focus has always been on providing advisers with a unified voice in the later life lending market. That includes helping them grow their businesses, develop their professional status, improve cash flow and enhance financial outcomes for their clients.

Today, Air’s membership represents the single biggest distribution channel in the later life lending market. Around one in every four equity release plans are submitted through Air Club, and we have more than 8,000 registered users taking advantage of our award-winning sourcing software – making Air the market’s leading platform for later life lending professionals.

Best Adviser Support (Firm)

In a complex and fast-moving market, providing advisers with support to help them keep their finger on the pulse has been critical. Whether it’s latest products, updates in technology or adapting to regulatory change, lenders have had to constantly evolve their support. So who’s done this best?