Social media can be one of the most powerful marketing channels at your disposal, but it’s one that many financial advisers shy away from or use incorrectly. It can take time to build a following, but even small audiences can provide a huge reach and amplification for your messages if done correctly.
- Develop a strategy
Think about how you are going to use social media as part of your marketing and develop a plan. Each social media platform has its own unique personality, audience and style. Pick ones that best suits you and the audience you are trying to connect with.
- Be consistent and authentic
You will need to dedicate time to posting regularly and consistently in order to develop trust with your audience as the authentic voice on later life lending. Your social media channel should reflect your company’s brand values as well as your own personal ones
- Engage your audience
Don’t try and use social media to constantly “sell” to your followers. A good rule of thumb is the 5:3:2 Rule. For every 10 social media posts, 5 should be content from others, 3 should be content you’ve created and 2 should be personal, fun content to humanise your brand
- Provide them with value
As part of your social media strategy, think about what value you will deliver to your audience. Can you create video or podcast content, for example, to help demystify later life lending, or perhaps helpful downloads to explain equity release and how it works?
- Track and analyse data
Each social media platform can provide you with insights on the behaviour of your followers and the performance of your posts. Use this to fine tune your strategy and tactics does certain content work and engage better than others? Posting at certain times of day?
For more help and support with your marketing campaigns visit: airlaterlife.co.uk/insights hub