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Air Relaunches its Industry Leading Training Programme

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Air Relaunches its Industry Leading Training Programme

Accredited by the London Institute of Banking and Finance and Aligned to the Equity Release Council Competency Framework

28th June 2022:  Following its recent rebrand, Air is delighted to unveil the new look Air Academy.  This fully interactive training programme accredited by the London Institute of Banking and Finance provides eight learning modules designed to upskill and support advisers operating in the later life lending arena.

Unique Accredited Later Life Lending Professional Credentials:

Underpinned by leading technology and knowledgeable experts, the Academy provides advisers with the highest quality insight, support and content to enable advisers and their businesses to go further.  In a first for the industry, all modules are fully accredited by the London Institute of Banking and Finance (LIBF) and aligned to the Equity Release Council’s Competency Framework.

Once advisers have successful completed the programme they will earn accredited status and gain permission to display a unique ‘Accredited Later Life Lending Professional’ digital badge to promote their later life credentials.   This platform is designed to aid continuous professional development and to retain their accredited statues, they will be expected to complete further training on an annual basis to ensure that they remain on top of what is happening in this fast moving industry.

The modules are housed inside a state-of-the-art e-learning platform to create a more engaging experience for advisers. Alongside developing an adviser’s understanding of the later life market and achieving accreditation, those who complete the courses will also be able to access exclusive products from lenders.

The Air Academy consists of the following eight brand-new and comprehensive learning modules covering a range of critical areas to help advisers enhance their knowledge:

  • The Industry
  • The Later Life Lending Market
  • The Client – Meeting Client Needs
  • Soft Skills
  • The Later Life Lending Products
  • The Later Life Lending Process
  • Later Life Lending in the Broader Context
  • Building a Client Proposition

Stuart Wilson, CEO at Air, said: “With the later life lending industry rapidly developing and changing, advisers are more focused than ever on building their skill set and understanding how they can best support their customers.

“We are therefore delighted to unveil the new look Air Academy which is designed to be the training platform for advisers wishing to hone their skills in this market. Underpinned by advanced technology and knowledgeable experts and alighted to the Equity Release Council’s Competency framework, it provides advisers access to eight LIBF-accredited learning modules covering a range of critical later life lending areas.

“Those who complete this CPD training will be able to use the new ‘Accredited Later Life Lending Professional’ digital badge to highlight their expertise to customers as well as their commitment to the ongoing development of their skills.  This is a first for the market and part of our commitment to helping our members.”

John Somerville, Head of Financial Services at The London Institute of Banking & Finance said: “LIBF are delighted to be working with Air to accredit their academy and to encourage advisers to keep learning throughout their careers. The new ‘Accredited Later Life Lending Professional’ badge will help to build further trust in the industry and to demonstrate the high standards and good practice that we all value.

 “With the later-life lending market growing significantly over recent years, we’re finding many more advisers want to do more in this area. While the CeMAP and CeReR qualifications are essential foundations for a mortgage career, it’s vital advisers keep learning and honing their skills as new approaches, products and ideas enter the market.”

Jon Dunckley, Director at About Consulting said: “As an organisation which is focused on bringing out the infinite potential of people, we have enjoyed working closely with AIR as they develop their new airacademy.  The later life lending market has huge potential to grow by making a real difference to older homeowners lives but we need to give advisers the support and tools in order to do this.

 “The airacademy focuses on providing interactive engaging training modules which look at everything from soft skills to building a client proposition.  It helps those who have already achieved their qualifications to maintain and build on their skills on an ongoing basis – with the added bonus of achieving Accredited Later Life Lending Professional status.

“I look forward to continuing to work with AIR as they continue to help to upskill the later life lending market with new engaging content and modules.”  

About Air

With over 20,000 members, Air is the leading, later life lending platform. Enabled by technology, knowledge and people, Air offers advisers and lenders, best-in-class digital sourcing tools, personal performance development services, incentives and rewards programs, designed to help advisers and business grow within the later life lending sector.

Air comprises of:

  • Air Club (the industry’s largest community of later life advisers and specialists)
  • Air Sourcing (the leading later life sourcing tool),
  • Air Academy (innovative CPD training provider),
  • Air Marketing (helping advisers grow and promote their business)
  • Air Ambassadors (connecting later life professionals)

For further information please contact:

Rachel Westray, PR Manager at Key Group –

Lee Blackwell, Director of PR and PA at Key Group –

Nick Andrews, Rostrum, +44 (0) 77152 67232

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