Skip to content
AIR

The Later Life Lending Awards 2023

About the awards

As the market’s leading distribution channel and platform for later life lending professionals, Air is delighted to announce the second ‘Later Life Lending Awards’ was held at the Voco in Oxford.

This event is designed to celebrate and recognise the very best advisers, lenders and stakeholders from across our industry, an inclusive event covering the full range of later life propositions and reflecting the new industry-adopted definition of later life lending. 

2023 Winners

Best Adviser Support (Firm)

Pure Retirement

Presented by
Mike Taylor (Air)

See Description
Best Large Advisory Firm (+5)

Viva Retirement Solutions

Presented by
Kelly Steel (Gilroy Steel)

See Description
Best Small Advisory Firm (1-5)

Lifetime Equity Release

Presented by
Nick Startford (Poynton Law)

See Description
Best Later Life Innovation

LiveMore

Presented by
Kieran Mullen (Canada Life)

See Description
Best Later Life Provider
Best Later Life Provider

Legal & General

Presented by
Leon Diamond (LiveMore)

See Description
Best Legal Firm

Equilaw

Presented by
Lisa Windley (Responsible Lending)

See Description
Best Network or Club

HL Partnership

Presented by
Kay Westgarth (Standard Life Home Finance)

See Description
Best Adviser Support (Individual)

Pauline Dovey

Presented by
Mike Millar (more2life)

See Description
BDM of the Year

Fran Green

Presented by
Nick Birdseye (Legal & General)

See Description
Later Life Adviser of the Year

Stuart Borthwick

Presented by
Scott Burman (Pure Retirement)

See Description
Market Champion of the Year

David Forsdyke

Presented by
Peter Barton (Barton Law)

See Description
Newcomer of the Year

Haydn Garnett

Presented by
Jade Barry (Equilaw)

See Description
Underwriter of the Year

Steve Miller

Presented by
Emma Graham (Hodge)

See Description

The 2022 Winners

A huge congratulations to our winners from the 2022 Air Awards night, and thanks for all the continued 
work you’ve done this past year.
View winners

Main awards sponsors

Headline sponsors

GOLD sponsors

GOLD sponsors

GOLD sponsors

GOLD sponsors

GOLD sponsors

GOLD sponsors

Best Adviser Support (Firm)

In a complex and fast-moving market, providing advisers with support to help them keep their finger on the pulse has been critical. Whether it’s latest products, updates in technology or adapting to regulatory change, lenders have had to constantly evolve their support. So who’s done this best?

Best Large Advisory Firm (+5)

This category is designed to recognise the stand-out performance of firms that put customer outcomes at the heart of their propositions, going above and beyond to improve every touchpoint.

Best Small Advisory Firm (1-5)

This category recognises the effort of smaller equity release advisory firms in their own right, who make a big impact across the later life lending industry.

Best Later Life Innovation

This category recognises firms striving to support advisers by quickly evolving and adapting to the changing market condition. Whether it’s a product, a new feature, a enhanced service or an online tool, which firm has delivered the greatest innovation to the market this year?

Best Later Life Provider

This award recognises providers who have showcased and championed later life lending excellence. And have been at the forefront of supporting advisers with their product and service offering.

Best Legal Firm

Independent legal advice is critically important in our industry and this award is designed to recognise the very best later life lending conveyancers who provide personalised advice tailored to clients.

Best Network or Club

This award goes to the Network that has made the biggest impact in later life lending this year, through supporting their members with education, resources and tools to enable them to offer their clients more options to meet their needs.

Best Adviser Support (Individual)

Providing personalised support for clients during the advice process is critical to enable great customer outcomes. This category recognises the individuals that have offered their clients superior support and exceeded their expectations.

BDM of the Year

This category recognises a Business Development Manager who has demonstrated their skill, market expertise and knowledge to support advisers to navigate the changes impacting the industry and done this with passion and a positive attitude.

Later Life Adviser of the year

This award recognises the individual who is the leading light when it comes to advice delivery, customer service and continuing professional development – a true local hero of their community. It is one of our most coveted award categories.

Market Champion of the Year

This award is designed to recognise the very best of our industry’s flag wavers, those individuals who have demonstrated the value of the industry and promoted great customer outcomes.

Newcomer of the Year

This award recognises the achievements of individuals in their first year of working within the later life lending industry. These advisers have undoubtedly had to navigate some of the greatest challenges the industry has faced all whilst showcasing resilience and excellence.

Underwriter of the Year

This award will recognise the best of the best when it comes to lending criteria expertise and support, these underwriters are the unsung experts of our industry and key gatekeepers to lending success.