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Changing consumer needs and attitudes

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Sanjay Gadhia (National Sales Manager, Standard Life Home Finance) talks about changing customer needs and attitudes using the latest ‘light bulb’ moment research carried out by the lender.


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In a complex and fast-moving market, providing advisers with support to help them keep their finger on the pulse has been critical. Whether it’s latest products, updates in technology or adapting to regulatory change, lenders have had to constantly evolve their support. So who’s done this best?