Insights Hub
Client lead generation
Lead generation is an integral part of a business plan to ensure business growth. Your lead generation activity should essentially be aimed at reaching out to new prospects or existing clients who might have later life lending need. At Air, we want to support you by providing knowledge and tools to either guide you in effective lead generation activity, or to strengthen the work you’re already doing. Our Training and Support section includes helpful tips, guides and videos to build on your understanding of the typical later life lending clients, the market and marketing for lead generation. Our Client campaigns section includes ready to go campaigns for you to download with instructions. Use these to start your own lead generation campaigns or support your existing activity.