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Privacy & Cookie Policy

Please read in conjunction with our Terms and Conditions which provides more detailed information about our obligations relating to Personal Data

PART 1: Privacy Policy

Who are we?

Air Sourcing is a trading style of Answers in Retirement Limited, part of Key Group, including more2life and Standard Life Home Finance. Answers in Retirement Limited is a limited company registered in England No 09991416 with its Head Office at Answers in Retirement Limited, Southgate House, Southgate Street, Gloucester, Gloucestershire, United Kingdom, GL1 1UD
In this privacy policy references to “we”, “us” and “our” are to Answers in Retirement Limited. References to “our website” or “the website” are to

About this Privacy Policy
This privacy policy explains how collect, use and store any personal information we collect about you when you use the Air Sourcing website/s.

Areas Covered:
• Information we collect about you
• How we use this information
• Protecting your information
• Marketing
• Accessing and amending your information
• Links to other websites
• Social Media
• Changes to our Privacy Policy
• How to contact us

Information we collect and how
The information we collect via the website may include;

Any personal details you knowingly provide us with through forms and our email, such as name, trading address, telephone number, FCA number, and email address.

  • Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).
  • Your IP address and browser type. Your IP address is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the website. This information is used to monitor your usage of the website.
We may supplement the information we collect from you with information from 3rd parties to assist with providing services to you – for example this may include additional contact information or geodemographic information.

You will also be asked to create a Username and Password in order to log into your account and access the services of the website. These log in credentials will only be known to you and we will not hold a copy of your log in information. Please ensure that you keep your password secure and do not reveal it to anyone.

If you believe your password has been compromised then please take action to change it immediately. In order to provide you with a service of requesting product illustrations on your behalf, the website can also store your log in information for product provider websites. This information is only stored in encrypted format on the website and can only be accessed by employees of Answers in Retirement Limited where you ask us to request a product illustration on your behalf.

In the “My Account” section of Air Sourcing you will be able to add, amend or delete any log in information for both Air Sourcing and Product Provider websites.

We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. This information is held in a database stored on our secured server. Website usage information is also collected using cookies. More information can be found on Cookies later in this document. With your permission your information is shared within our group of Companies where additional services are required by you.

How will we use the information about you?
We collect information about you to provide you with the services of researching financial products, requesting product illustrations, assisting you in your product research, submitting applications and providing case tracking.

When you provide consent, we will also email you about all the products and services we think may be of interest to you from a wide range of product providers This may also involve using your details and information provided to make enquiries on your behalf with third parties such as product providers in order to assist you in helping you research financial products.
We use your information collected from the website to personalise your repeat visits to our website.

We will pass on your personal information to Air group of companies so that they may offer you their products and services. Answers in Retirement Limited will not share your information for marketing purposes with companies outside the group unless we have your permission to do so.
Where you have provided your consent we will use your data to email you about selected products or services offered by us or the service providers and selected partners we work with. You may unsubscribe from email marketing communications at any time and all our communications with you will contain a clear link and instructions to unsubscribe.

Sensitive data such as bank details are stored securely and will only be shared within the group for accounting purposes. We will never write to you to obtain this sensitive information we will always contact you in person. Should we no longer require this information it will be permanently deleted from our systems.

We may also share your personal data with other members of the Key Group in order to run our business in an efficient manner including for corporate governance or audit purposes.

How we use your data

To provide you with the services you have requested
To manage our relationship with you
To provide you with the information about our products and services via post
To provide you with information about our products and services via email, phone and SMS
We use cookies to monitor website usage to improve our online services for you
To run our business in an efficient and proper way. This includes managing our financial position, business capability, planning communications, corporate governance and audit.

Lawful basis

This is necessary for the performance of the contract to provide the services you have requested.
This is in our legitimate interest of keeping you informed of our available products and services and keeping our records up to date.
This is in our legitimate interests to keep you informed of our services. You may opt-out at any time.
We will always seek your consent for this.
This is in our legitimate interests to improve our services.
“This is in our legitimate interest to fulfil our legal and contractual duties efficiently.
This is necessary to comply with the legal and regulatory requirements that apply to us.”

Protecting your information
We are committed to protecting the confidentiality and security of your information.  As such any information collected via our website is encrypted and delivered to us through a secure environment and protected using robust security methods. Answers in Retirement Limited maintains a comprehensive information security management system which ensures industry standard technical and administrative controls are in place for the protection of customer data. Please note that there is no guarantee that any email sent will be received, or that the contents of any such email will remain private or unaltered during Internet transmission. For this reason we will not include any of your personal information by email without your prior permission, but will usually respond to your enquiries by telephone or post. If you have any such concerns, you may prefer to telephone or write to us instead. We accept no liability for any damages you or others may suffer as a result of the alteration or loss of confidentiality of any such information. We reserve the right to monitor the use and content of emails which are sent from and received by us for the purposes of ensuring compliance with our own email policy, and identifying and taking action against unlawful or improper use of our systems, including, but not limited to, spoofing, the transmission of computer viruses and a denial of service attack.

We would like to send you information about products and services of ours and other companies within the Key Group which may be of interest to you. This will ensure that you are kept up to date with all important product provider changes and other useful or relevant information. If you have consented to receive marketing, you may opt out at a later date.
We will only use your data for marketing purposes if you consent. You have the right at any time to stop us from contacting you for marketing purposes. A link and instructions on how to unsubscribe from all marketing from our group will be provided in each marketing related message we send to you.

Your Rights
You have the right to:
• request a copy of any information that we currently hold about you and ask us to correct or delete this.
• restrict or object to processing of your information.
• The information we hold in our systems about you to be provided to you or another Data Controller in a machine readable format.
Where you have provided consent for us to process your data, you have the right to withdraw the consent for the processing of that data.

Social Media Platforms including Live Chat
Communication, engagement and actions taken through external social media platforms that this website participates in are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively. This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question.

Shortened Links in Social Media
We, through our social media platform accounts may share web links with you to relevant web pages. By default some social media platforms used a shortened URL (Uniform Resource Locator).

Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on this page. Where we update our privacy policy we will publish an announcement as such on the website. This privacy policy was last updated on 1st July 2022.

How to contact us
Please contact us if you have any questions or complaints about our privacy policy or information we hold about you by email to or write to us at the following address; Answers in Retirement Limited, Southgate House, Southgate Street, Gloucester, Gloucestershire, United Kingdom, GL1 1UD. You can also contact us by telephone on 0800 294 5097.

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