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The Appliance of Science for Lead Generation with Jon Dunckley

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Jon Dunkley, Director of About Consulting Group, has been providing training, consulting, and authoring services for financial services businesses of all sizes for almost 20 years.

If you’re interested in human behaviours and why we do the things we do, this is the session for you! In this session, Jon ‘dissects’ the human brain (not literally), detailing what motivates people and the key drivers of human behaviour to help advisers better understand their clients and what makes them tick!

Jon ladders this up to adviser lead generation activity. He details the importance of advisers having a deeper understanding of their clients, and how this will give them the edge when it comes to targeting and securing new and existing leads.


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